Tourism

About the client

Offering authentic local experiences built around native life, culture, traditions. food, music, festivities and more

TooRoots was founded by Naveen Meena when he was casually discussing the travel experience of some sub-urban place with one of his friends. That conversation lit the spark in Naveen’s mind to explore those rural and authentic places and bring them to the surface from where people can acknowledge, relish and experience them. Today, ToRoots craft experiences that are unseen, unheard and unexplored in the travel niche by celebrating the histories, heritage and cultures and by being generous to the people and places around us.
Designour helped out with

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  • Created a personalized website
  • Distinct and clear brand values
  • Clear defined user journey
  • The booking process was improved

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The challenge client faced

The client wanted a market place focussed at attracting experience seekers who are on a lookout for the local travel experience. The site should alleviate trust and value, the two most important factors driving user engagement and conversions. The earlier site looked outdated with no clear defined CTA . The brand value of the company was not visible and the trust factor was lacking

The solution we came out with

The website had a modern and personalized design with powerful large imagery to capture the modern yet rustic life of local experiences. The design has been developed to be clear and simple as possible, with clean typography and bright colors. The site had a well defined user journey funnel and clear CTA for better engagement and usability.

Reduced cognitive load in listing pages by presenting users only with primary search filters in initial page load. Added testimonials, ratings, and reviews from users on trip detail pages for building the trust factor. Custom icons and graphics were used for conveying the brand voice.

The booking process was improved by simplifying the checkout process.


Technology / Tools used

Adobe XD
Unique Design elements were used to enhance the user experience by keeping the user intent and interest in mind.It was in perfect contrast to the stark nature of the design to provide visual interest and get users engaged.
Organized and easy to access grid based design system for effective hierarchy , consistency and alignment. Card based layout have been used to present content in a more digestible manner. Bite-sized previews were added to help users find the content they want.
Custom graphics and illustrations were used to weave a story, engage with the audience and help convey the brand sentiments.

The understanding of our requirements was spot on. Really appreciate the flexibility in their approach. They addressed our needs every time efficiently and on time

Naveen Meena

Founder & CEO, ToRoots

30%

booking increased

45%

increase in webtraffic

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